September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LO G ISTICS, THE SUPPLY CHAIN A N D C O M P E TITIVE STRAT E GY
9
productivity can be enhanced through logistics and supply chain management. Whilst
these possibilities for leverage will be discussed in detail later in the book, suffice it to
say that the opportunities for better capacity utilisation, inventory reduction and closer
integration with suppliers at a planning level are considerable. Equally the prospects
for gaining a value advantage in the marketplace through superior customer service
should not be underestimated. It will be argued later that the way we service the cus-
tomer has become a vital means of differentiation.
To
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