Earlier in Chapter 1 the mission of logistics management was defined simply in
terms of providing the means whereby customers’ service requirements are met
at lowest cost. In other words the ultimate purpose of any logistics system is to
satisfy customers. It is a simple idea that is not always easy to recognise if you are
a manager involved in activities such as production scheduling or inventory control
which may seem to be some distance away from the marketplace. The fact is of
course that everybody in the organisation has a stake in customer service. Indeed
many successful companies have started to examine their internal service stand- ...
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