America, where order entry lead time has been reduced from eight days to one
hour, with a 40 per cent reduction in space and a 70 per cent reduction in cus-
tomer claims.
This approach has been likened to a game of rugby rather than a relay race!
What this means is that a team of closely integrated colleagues run up the field
together passing the ball as they run. In a relay race no one can run until they
receive the baton from the preceding person in the chain. The end result is that this
vital part of the service process can be speeded up whilst simultaneously improv-
ing the quality of the output, ...
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