September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LOGISTIC S & SUPPLY CHAIN MANAGEMENT
34
Many companies have suffered in this new competitive environment because
in the past they have focused on the traditional aspects of marketing – prod-
uct development, promotional activities and price competition. However, whilst
these are still necessary dimensions of a successful marketing strategy they are
not sufficient. Equally damaging has been the focus on cost reduction that has
driven many companies’ operational and logistics strategy – particularly as a result
of recession. Cost reduction is a worthy goal as long as it is not achieved at the
expense of value creation. Low-cos ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.