A network of connected and interdependent organisations mutually and
co-operatively working together to control, manage and improve the flow of
materials and information from suppliers to end users.
SOURCE: J. AITKEN
3
Competitive advantage
A central theme of this book is that effective logistics and supply chain manage-
ment can provide a major source of competitive advantage – in other words a
position of enduring superiority over competitors in terms of customer preference
may be achieved through better management of logistics and the supply chain.
The foundations for success in the marketp
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