September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LO G ISTICS, THE SUPPLY CHAIN A N D C O M P E TITIVE STRAT E GY
11
The implication of Michael Porter’s thesis is that organisations should look at each
activity in their value chain and assess whether they have a real competitive advan-
tage in the activity. If they do not, the argument goes, then perhaps they should
consider outsourcing that activity to a partner who can provide that cost or value
advantage. This logic is now widely accepted and has led to the dramatic upsurge
in outsourcing activity that can be witnessed in almost every industry.
Whilst there is often a strong economic logic underpinning the decision to
ou
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