Logistics and Supply Chain Management, 4th Edition

THE ERA O F NET W O R K CO M P E T ITION

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seek to achieve a situation where there are benefits to both parties. Companies

like Nissan Motors in the UK have shown that this is not a utopian dream but can

be a practical reality.

The principle of co-makership can be extended in both directions in the supply

chain – upstream to suppliers and downstream to distributors, retailers and even

end users. The prizes to be won from successful co-makership potentially include

lower costs for all parties through reduced inventories and lower set-up costs as

a result of better schedule integration. The implications for competitive strategy

are profound. The new competitive paradigm is that supply chain competes with

supply chain and the success of ...