September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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Reduced to its basic essence, the goal of supply chain management is very
simple – to try to match supply and demand. However, what makes this seem-
ingly simple task so difficult in reality is the presence of uncertainty. In other words,
for most organisations, on both the supply side and the demand side, there can
be no certainty what tomorrow will bring. This uncertainty brings with it a serious
challenge to the classic practice of running a business on the basis of a forecast.
The levels of volatility and turbulence that typify today’s business environment add
to the problem. It will be apparent that in conditions of stability ...
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