September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LOGISTIC S & SUPPLY CHAIN MANAGEMENT
20
overcapacity in many industries. Overcapacity implies an excess of supply against
demand and hence leads to further downward pressure on price.
A further cause of price deflation, it has been suggested, is the Internet, which
makes price comparison so much easier. The Internet has also enabled auctions
and exchanges to be established at industry-wide levels, which have also tended
to drive down prices.
In addition, there is evidence that customers and consumers are more value
conscious than has hitherto been the case. Brands and suppliers that could once
command a price premium because of their
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