In the relatively short time that companies have been focusing on managing
supply chains, the world has changed dramatically. Over the last three decades
or so since the phrase ‘supply chain management’ was first coined
1
we have wit-
nessed a major trend to globalised supply chains, with activities that were once
performed in-house now outsourced, accompanied by a dramatic increase in vola-
tility in the business environment creating ever higher levels of uncertainty in both
demand and supply.
There can be little doubt that these changes are only the precursor for the ever
more seismic changes that potentially lie ahead.
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