September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LOGISTIC S & SUPPLY CHAIN MANAGEMENT
218
3 Open communication
One of the most powerful drivers of change in marketing networks has been the
advent of information technology, making the exchange of information between
supply chain partners so easy and so advantageous. The Internet has provided
a ubiquitous platform to enable end-to-end pipeline visibility to become a reality.
With all parties ‘singing from the same song sheet’ a much more rapid response
to marketplace changes is achieved with less inventory and lower risks of obso-
lescence. For network marketing to work to its fullest potential, visibility and
transparency of relevant information throughout the supply chain is essential.
Open-book accounting is another ...
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