September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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MATC H I N G SUP P LY AND DEMAND
87
The area below the surface of the iceberg represents the on-going consumption,
demand or usage of the product which is hidden from the view of the supplier. It
is only when an order is issued that any visibility of demand becomes transparent.
There are now signs that buyers and suppliers are recognising the opportunities
for mutual advantage if information on requirements can be shared on a continu-
ing basis. If the supplier can see right to the end of the pipeline then the logistics
system can become much more responsive to actual demand. Thus, whilst the
customer will still require ever swifter delivery, ...
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