September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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LO G ISTICS AND CUSTOMER VALU E
33
The impact of out-of-stock
One study
3
identified that a significant cost penalty is incurred by both manufactur-
ers and retailers when a stock-out occurs on the shelf. The research found that
on a typical day a shopper in the average supermarket will face stock-outs on 8
per cent of items in the categories studied. The reaction of customers when faced
with a stock-out was highlighted by the same study. As Figure 2.2 illustrates, over
a quarter of shoppers bought a different brand and 31 per cent said they would
shop elsewhere for that product. This represents bad news for both the manu-
facturer and the re ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.