Structural flexibility is increasingly a prerequisite for doing business in a volatile and
turbulent environment. What can happen when that flexibility is lacking is well illus-
trated by the example of the footwear fashion business Crocs (see box below).
2020 vision
In this age of uncertainty any attempt to develop a scenario of the future is fraught
with difficulties. Nevertheless because there are already some observable trends
and indicators it is possible to paint a picture of the challenges that lie ahead for
supply chain management and also to suggest some possible ways of meeting
those challenges. ...
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