Most traditional supply chains were designed to optimise the internal operations of
the supplying company. Thus a manufacturer might be motivated to establish supply
and distribution arrangements that would enable production efficiencies to be max-
imised. Typically this would entail manufacturing in large batches, shipping in large
quantities and buffering the factory, both upstream and downstream, with inventory.
In this way the goal of becoming a ‘low-cost producer’ could be achieved.
Whilst this approach was fine from the perspective of the manufacturing organi-
sation, ...
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