September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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THE SUPPLY C H AIN O f THE fUTUrE
261
As well as these demographic and income distribution changes, other trends are
reshaping the supply chain landscape. One trend in particular is the emergence of
new routes to market and the adoption by many companies of what has come to
be termed ‘multi-channel’ distribution.
The multi-channel revolution
Spurred on by the arrival of the Internet, there has been a dramatic growth in
recent years of the use of alternative channels of distribution. Whilst the old routes
to market may still be used, they have been augmented by these new channels
which more often than not bypass traditional int ...
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