LOGISTIC S & SUPPLY CHAIN MANAGEMENT
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7 From stand-alone competition to network rivalry
The conventional business model has always been that companies succeed or fail
on the basis of their own resources and competencies. However, as the trend to out-
sourcing has increased, there has come a realisation that the competitive vehicle is no
longer the individual firm but rather the supply chain of which that firm is a member.
Whereas once a single firm might encompass almost the whole supply chain, today
that is no longer the case. Instead, today the company finds itself a member of an
‘extended enterprise’. This extended enterprise is in reality a complex network of spe-
cialist providers of resources and competencies. The companies that ...