Chapter 6

Measuring Your Success with a Code-Management System

In This Chapter

arrow Making the case for tracking QR Codes

arrow Picking a QR Code management system

arrow Analyzing the data

You should track QR Codes for the same reason you track visits to your website: to know where you’re inbound links are coming from. With QR Codes, you can track the number of daily scans, each scan’s location, and what types of mobile devices scanned the code. This data can help you better develop and execute QR Code campaigns.

In this chapter, I explain why to track your QR Codes, how to track them using either your QR Code generator or URL shortener, and how to make sense of the data after you have it.

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