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QR Codes For Dummies, Portable Edition

Name: QR Codes For Dummies, Portable Edition
Author: Joe Waters
ISBN: 9781118337035

by Joe Waters

June 2012

Beginner to intermediate

120 pages

2h 50m

English

For Dummies

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Content preview from QR Codes For Dummies, Portable Edition

Chapter 6

Measuring Your Success with a Code-Management System

In This Chapter

Making the case for tracking QR Codes

Picking a QR Code management system

Analyzing the data

You should track QR Codes for the same reason you track visits to your website: to know where you’re inbound links are coming from. With QR Codes, you can track the number of daily scans, each scan’s location, and what types of mobile devices scanned the code. This data can help you better develop and execute QR Code campaigns.

In this chapter, I explain why to track your QR Codes, how to track them using either your QR Code generator or URL shortener, and how to make sense of the data after you have it.

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QR Codes For Dummies, Portable Edition

by Joe Waters

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.