Getting Help Making Your QR Code
You can easily make your own QR Codes on your computer or mobile device, but if you’re planning a marketing campaign that will include a QR Code, you can ask your graphic designer or printer for help creating one.
I’m a belt-and-suspender kind of guy, so if you rely on someone else to create your QR Code, you’ll want to make sure they follow the guidelines I outline at the beginning of this chapter. Here’s another handy list to follow:
Make sure the QR Code is a standard size. You don’t want it to be so big or small that it’s unsightly or unreadable.
Review the code generator’s capabilities. Double-check to make sure the QR Code generator they’re using will allow you to change the destination of the QR Code, if needed.
Make sure the QR Code generator can accommodate these four most common data types: These four include URL, plain text, phone, and SMS (also known as texting, which any tween or teenager can explain to you if you’re unfamiliar with it).
Make sure you have the ability to track the QR Code on your own. It’s up to you, not your designer and ...
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