June 2012
Beginner to intermediate
120 pages
2h 50m
English
Content preview from QR Codes For Dummies, Portable EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Making the Business Case for QR Codes
You picked up this book, so you may already see the business value of QR Codes. I can quickly confirm that your assumption is right.
QR Code use is growing. QR could easily stand for quick rise. According to Scanbuy, a leading mobile marketing company, in the third quarter of 2011, 44,000 Codes were generated — compare that to just 17,000 in the third quarter of 2010. The 44,000 codes accounted for more than 400,000 scans combined, an increase of 39 percent over 2010 results.
QR Codes deliver the information consumers want. The Internet has created a whole layer of content that consumers consult before they buy or act on just about anything. Google has a good name for it: the Zero Moment of Truth (or ZMOT). More and more, this information is accessed via smartphones. QR Codes are an easy way for smartphone-toting shoppers to retrieve it.
QR Codes are made for the mobile consumer. According to a Nielsen study in late 2011, more than 60 percent of 25- to 35-year-olds own smartphones. And among those 18–24 and 35–44 years old, smartphone owners hover near 54 percent. Even smartphone use among 55- to 64-year-olds is at 30 percent, up 5 percent in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.