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The Game Production Handbook, 2nd Edition
book

The Game Production Handbook, 2nd Edition

by Heather Maxwell Chandler
August 2008
Beginner content levelBeginner
482 pages
16h 50m
English
Jones & Bartlett Learning
Content preview from The Game Production Handbook, 2nd Edition
MARKETING AND
P
UBLIC RELATIONS
In This Chapter
Working with Marketing
• Packaging
• Demos
• Marketing Assets
Working with Public Relations
• Tradeshows
Asset Deliverable Checklist
13.1 I
NTRODUCTION
T
he marketing team, in conjunction with the game’s producers, coordinates
the game’s marketing campaign with its release date. The team’s mission
is to generate game sales through advertising, so they need input from
the development team in order to ensure that the game’s key features are com-
municated effectively to the audience. However, though they may simply want
to create a high-quality game that does well, marketing’s last-minute asset or
feature ...
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Publisher Resources

ISBN: 9781934015407