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The Little Book of Big Decision Models by Dr. Jim McGrath

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MODEL 9

THE STANDARD DECISION-MAKING MODEL

Use this when it’s important to show clearly that you have adopted a logical and comprehensive approach to making a significant decision.

Despite the relatively recent movement to include qualitative data in decision making there is still a widespread perception that good business decisions are based on the application of economic and accounting principles free from emotion. The Standard Decision-Making Model does not exclude the use of qualitative data but it was devised in a time when such data was considered by many to be irrelevant.

The continuing strength of the standard model is that it provides an excellent basic approach which you can adapt as required.

HOW TO USE IT

  • Remember those decisions ...

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