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The Little Book of Big Decision Models by Dr. Jim McGrath

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MODEL 20

LEARNING TO THINK OUTSIDE THE BOX

Use this to remind you that without innovation you will be overtaken by competitors.

There is no sure fire way to come up with a great new idea. Many of the best just ‘pop’ into the person’s mind as if by magic. But it’s seldom magic. Just as seeds won’t grow on unprepared ground, ideas generally only come to those with prepared minds. To develop such a mind you need to be learning, thinking, observing, experimenting, trying and failing all the time.

New ideas are sparked when people are encouraged to question and challenge existing practice and ways of thinking, acting and behaving. It is also essential to allow people to dream and speculate about what might or could exist. For example, in the 1960s ...

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