O'Reilly logo

The Little Book of Big Decision Models by Dr. Jim McGrath

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

MODEL 52

SWOT – DONE RIGHT! (THE FIRST 11)

Use this to identify the strengths, weaknesses, opportunities and threats facing your organisation that provide either a competitive advantage or disadvantage.

It is often assumed that a SWOT analysis is only concerned with internal factors affecting an organisation. This is incorrect. A good SWOT analysis looks at the strengths, weaknesses, opportunities and threats that are unique to your organisation whether these are internal or external.

c52f001

HOW TO USE IT

  • Remember most SWOT analyses aren’t worth the paper they are written on. Why? Because people forget that a strength is only a strength and a weakness ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required