MODEL 52
SWOT – DONE RIGHT! (THE FIRST 11)
Use this to identify the strengths, weaknesses, opportunities and threats facing your organisation that provide either a competitive advantage or disadvantage.
It is often assumed that a SWOT analysis is only concerned with internal factors affecting an organisation. This is incorrect. A good SWOT analysis looks at the strengths, weaknesses, opportunities and threats that are unique to your organisation whether these are internal or external.
HOW TO USE IT
- Remember most SWOT analyses aren’t worth the paper they are written on. Why? Because people forget that a strength is only a strength and a weakness ...
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