KIM AND MAUBORGNE’S BLUE OCEAN STRATEGY
Use this to escape from tired, over-crowded old markets and find a new ocean to play in.
W. Chan Kim and Renée Mauborgne’s model differentiates between what they call Red and Blue Ocean Strategies. However, you should realise that it is essentially a theoretical model that describes what should be done, it doesn’t actually tell you how to do it. That said it still provides a valuable way of thinking about where an organisation should position itself vis-à-vis its competition.
|Red Ocean Strategy||Blue Ocean Strategy|