MODEL 51

THE BOSTON CONSULTING GROUP MATRIX

Use this to identify which strategy you will use when considering the value of products and services to your organisation.

The Boston Consulting Group (BCG) Matrix is a tool that can be used to categorise an organisation’s products under one of four headings.

c51f001

Source: Boston Consulting Group

KEY TO FIGURE

Stars are successful products which perform strongly against the competition, produce good returns and have the potential to increase market share.

Cash Cows are products which enjoy a relatively high market share, produce good returns but have little potential to increase market share further. ...

Get The Little Book of Big Decision Models now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.