Use this to identify which strategy you will use when considering the value of products and services to your organisation.
The Boston Consulting Group (BCG) Matrix is a tool that can be used to categorise an organisation’s products under one of four headings.
Source: Boston Consulting Group
Stars are successful products which perform strongly against the competition, produce good returns and have the potential to increase market share.
Cash Cows are products which enjoy a relatively high market share, produce good returns but have little potential to increase market share further. ...