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The Little Book of Big Decision Models by Dr. Jim McGrath

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MODEL 27

MASLOW’S HIERARCHY OF NEEDS, WANTS AND DREAMS

Use this to remind you that what you need, want and dream of can influence your decision making.

Maslow’s famous theory is based upon research he carried out in the USA during the 1940s and 1950s with white, male, Anglo Saxon, protestant, middle-ranking executives. This means that it needs to be used with caution when applied to less affluent/more diverse groups in the 21st century.

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KEY TO FIGURE:

Needs: relate to what a person requires to survive, i.e. food, water, shelter, protection against physical threats or harm.

Wants: relate to the person’s desire to belong to a family/community ...

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