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The Little Book of Big Decision Models by Dr. Jim McGrath

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SECTION 2

USING DATA IN DECISION MAKING

INTRODUCTION

This Section provides a range of data collection models that will help you to make informed decisions. At first glance it might appear that several models are only concerned with collecting qualitative/soft data. This would be an incorrect assumption, for as you shall see much of the data that is initially collected is later given a financial value (see Section 2 Conclusion).

The best decisions are made when you have a balance of quantitative and qualitative data which has been collected from a number of different sources. Ideally each of these sources will have examined the issue from a slightly different angle. If enough angles are covered you build up a 3D image of the problem. This process, ...

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