HOW TO GET THE MOST OUT OF THIS BOOK

If you read nothing else, read the Conclusion to Section 1 which outlines the 12 principles of decision making.

You need to read, understand and apply the advice given if you are to get the most out of this book. The book is designed to be read in small chunks, so dip into it regularly. Annotate it and use it as a desk-top reference as and when you have a decision to make.

Always remember that all theories and models are just a partial and simplified explanation of a complex reality. Management is all about interaction with people and that will always be too complex to capture in a single model/theory. So don’t approach the models in this book as sacrosanct. Be prepared to use just part of a model and/or ...

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