O'Reilly logo

The Little Book of Big Decision Models by Dr. Jim McGrath

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

MODEL 11

LEWIN’S FORCE FIELD ANALYSIS OF THE SUPPORT AND OPPOSITION TO A DECISION

Use this to identify the pro- and anti-forces that your decision will encounter and devise a strategy for dealing with your opponents accordingly.

Kurt Lewin’s Force Field Analysis is simplicity itself. However, its very simplicity masks what a profound model it is. His analysis involves identifying supporting and opposing forces. Both forces will contain factors such as costs and people who will support or oppose your decision for a variety of reasons. By scoring each force on a scale of 1 to 10, with 10 the highest, it’s possible to ‘calculate’ the strength of the pro- and anti-forces.

Source: McGrath (2013), The Little Book of Big Management Theories (Pearson ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required