November 2015
Intermediate to advanced
224 pages
4h 26m
English
Content preview from The Little Book of Big Decision Models
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MODEL 11
LEWIN’S FORCE FIELD ANALYSIS OF THE SUPPORT AND OPPOSITION TO A DECISION
Use this to identify the pro- and anti-forces that your decision will encounter and devise a strategy for dealing with your opponents accordingly.
Kurt Lewin’s Force Field Analysis is simplicity itself. However, its very simplicity masks what a profound model it is. His analysis involves identifying supporting and opposing forces. Both forces will contain factors such as costs and people who will support or oppose your decision for a variety of reasons. By scoring each force on a scale of 1 to 10, with 10 the highest, it’s possible to ‘calculate’ the strength of the pro- and anti-forces.
Source: McGrath (2013), The Little Book of Big Management Theories (Pearson ...
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