Book description
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success — quickly and permanently — without personal compromise or selling out.
Table of contents
- Copyright
- Acknowledgments
- Foreword
- About The Authors
- Personal Branding—Becoming More of Who You Are
- Personal Brand Characteristics—Distinctive, Relevant, and Consistent
- Personal Brand Dimensions—Roles, Standards, and Style
- Personal Brand Authenticity—Purpose, Vision, and Values
- Personal Brand Framework—Defining Your Unique Brand
-
Personal Brand Promise—Making a Commitment to Your Brand
- Achieving Brand Alignment
- Brand Promise to Keep
- Helloooo, Federal
- A Platform for Promises
- Targeting Your Brand Promise
- Making It Personal
- Your Brand Promise at Work
- Your Brand Promise to a Spouse or Life Partner
- Your Brand Promise as a Parent
- Your Brand Promise as a Friend
- Moving beyond Brand Basics
- Personal Brand Strategies—Measuring and Strengthening Your Brand
- Sign Up or Sign Out—Aligning with Your Employer's Brand
- The Courage to Live Your Brand
- Brand Values Profile
- Personal Brand Manifestos
- Appendix III. Reading List
- Index
Product information
- Title: Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
- Author(s):
- Release date: September 2003
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 1576752720
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