September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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The Power of Two (and More)
So far, what have we established?
That brands are valuable to businesses. That relationships turn on their emotional content. That actions spring from and tie back to values. And that somebody named Chip Bell is a really nice guy.
Most importantly, we hope you can now clearly see that a brand reflects a perception or emotion maintained in somebody else's mind.
This is an area where perception is reality. It doesn't matter nearly as much what you think. It matters a whole lot what other people think. Your brand, just like the brand of a product, exists on the basis of a set of perceptions and emotions stored in someone else's head.
The good news about a perception or emotion is that once locked in place, it has tremendous ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.