September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Third Signpost: Values—What Do I Hold to Be True?
All strong brands, whether business or personal, have at their foundation a clear belief system. Yes, they may have wonderful logos, ads, and package designs, but make no mistake, it's the value provided— which reflects the values within—that people care about and are attracted to. Long term, you don't choose FedEx because of its snappy commercial slogans or UPS because its trucks are painted brown. You choose them because the reliability of their performance is a continuing demonstration of their commitment to what they believe—their values.
In business, organizations with the strongest external brands have the strongest internal values. When an organization's values are clear, they are shared ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.