Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Clear, but in Context

Clarity is worth a little further exploration here. Life involves a certain amount of ambiguity. Too much precision, in fact, can be as bad as too little if it results in rigid, doctrinaire, lockstep responses to everchanging needs. Strong brands, personal or business, tend to be defined by clear standards that prove consistently clear and meaningful over time.

You have your own definitions of both “fast” and “food” when you go to a burger barn, a convenience store, or a supermarket. The standards you expect each to adhere to have some common elements, but others will vary because they are uniquely appropriate to what each establishment is geared to provide. The same holds true with personal brands. The way we set and manage ...