September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Indirect Measurement Tools
Businesses have learned to combine direct and indirect brandevaluation techniques to build a more accurate picture of the effectiveness of their brand messages. Here are a few indirect measurement tools and some ideas on how you can apply them to keep your personal brand relationships on track.
How far will people go to offer feedback or ideas, including suggestions for improving a brand? A customer who writes to a company about a valued product or service experience is providing evidence of a deeper relationship than someone who checks off a couple of boxes on a handy comment card. Both are placing more value on the relationship than customers (however satisfied they may profess to be) who don't consider it worthwhile ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.