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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
book

Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

by David McNally, Karl D Speak
September 2003
Intermediate to advanced
148 pages
3h 18m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Chapter 8. Sign Up or Sign Out—Aligning with Your Employer's Brand

If there's one place more than any other where the idea of personal (as opposed to business) branding will be put to its greatest test, it's in the environment in which the two worlds combine, and occasionally collide—the workplace.

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Publisher Resources

ISBN: 1576752720