September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Authenticity: Time to Step Up
The most intimate relationship you have is with yourself. Consequently, a strong personal brand is a powerful way for the world to see and value the authentic you. Therefore, the process of brand building involves a certain amount of introspection.
The dictionary defines “authentic” as “true to one's own personality, spirit, or character.” When it comes to relationships, authenticity is what others say they want most from us. We make the most lasting and vivid impressions when people witness us being true to our beliefs, staying in alignment with who and what we really are. That's authenticity.
When you summon the courage to be authentic, the effect is powerful. Trust is built faster and maintained longer when people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.