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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Climbing the Brand Ladder

Because of the dynamic nature of a relationship, the process of being distinctive, relevant, and consistent has some subtle shadings. Each interaction builds on the one before it and sets the stage for the one that will follow. As the relationship deepens and grows, it acquires a history—a breadth and depth that takes on increasing significance over time.

When you look back to your first experiences with someone important in your life, do you find yourself marveling at how little you knew about each other? From the perspective of time and experience, you can see that your relationship now exists at a much higher level. It's as though you'd been climbing a ladder, with each rung taking your relationship to a new level. ...

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