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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
book

Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

by David McNally, Karl D Speak
September 2003
Intermediate to advanced
148 pages
3h 18m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Above and Beyond

It would be wonderful if all working relationships would resonate with such values. Maybe someday they will. Meanwhile, it's worth noting that sometimes the “problem” is less a matter of conflicting values and more a matter of irritants that, placed in proper context, shrink to much more manageable dimensions.

A number of years ago, David counseled an airline mechanic on just such a values quandary. “Alex” (at his request, not his real name) had four children and the inevitable expenses of such a large family. Alex also worked for a company and in an environment that appeared to have very little in common with his personal values.

Some things that went on, or failed to go on, at work had come to grate constantly on his nerves. ...

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Publisher Resources

ISBN: 1576752720