Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Stand for Your Brand
Not all brands are attractive to us. Your values are your values. Our values are ours.We won't presume to judge them against a universal scale of right or wrong. Figuring out the “right thing” for you—that's your job.
When your actions and your behavior reflect your values, the result is integrity. The pieces fit. The picture you present to others is in focus, not blurred around the edges or incomplete. As stated above, we'll come back to values clarification at greater length in Chapter 4. For now, though, it is vital to appreciate that acting in concert with your values not only affects your relationships with others, it also has a highly positive effect on your relationship with yourself.
For purposes of this analysis, ...
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