Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Brand Management Tools

Beyond measurement techniques, businesses use a variety of tools to define, manage, and extend a brand. Many of them can be adapted to the needs of a strong personal brand as well.

Guidelines: Businesses often create—and measure—specific standards and usage guidelines to help people stay true to a brand's values in day-to-day decision making. Your brand manifesto can serve as a similar “bible” for your brand. In fact, you might want to put your brand manifesto on a card and carry it with you.

Take a moment to write out some of the standards and guidelines that can strengthen the way your brand is perceived. These may involve the way you dress, the way you speak, how you show interest in others, or a host of other behaviors. ...