September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Brand Management Tools
Beyond measurement techniques, businesses use a variety of tools to define, manage, and extend a brand. Many of them can be adapted to the needs of a strong personal brand as well.
Guidelines: Businesses often create—and measure—specific standards and usage guidelines to help people stay true to a brand's values in day-to-day decision making. Your brand manifesto can serve as a similar “bible” for your brand. In fact, you might want to put your brand manifesto on a card and carry it with you.
Take a moment to write out some of the standards and guidelines that can strengthen the way your brand is perceived. These may involve the way you dress, the way you speak, how you show interest in others, or a host of other behaviors. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.