September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Getting Down to Business
What's the primary benefit to you of developing a strong personal brand? We think it's that you get to be more of who and what you are, not less. In other words, you get to live your values—to be acknowledged and receive credit not only for what you do but also for what you believe. You end up, therefore, feeling a whole lot better about life in general because—in essence and in fact—you are being true to yourself. That, to us, is the essence of personal success.
Building a strong personal brand can be very challenging, especially when you begin to apply brand-management principles in a world where so many different kinds of relationships define our lives.
In the next two chapters, we'll take a detailed look at the art ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.