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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Your Brand Promise as a Parent

Parenting today is an area of great vulnerability. Changing work styles and lifestyles have created significant, often heated discussions on the appropriate and “correct” way to parent. We believe that the methodologies of successful parenting can be as varied as the personalities of the parents. But if the outcome each person desires to achieve as a parent is summed up as a dedication to raising healthy children (in the broadest sense), then most parents are after the same thing.

Reflecting on how you would apply your promise as a parent might lead you to ask,

  • Where in childhood are my children now, and what stage are they moving to? At different ages and in different settings, children need different things from ...

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