September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Your Brand Platform
As you look at your own Personal Brand Dimensions Model, what single driving force seems to energize it? If you asked the people who know you best to describe you in just a couple of words, what words or phrases would they come up with? This dominant brand value— either standard or style—is your brand platform.
Your brand platform is the single, most dominant characteristic of your brand—the one whose nature permeates everything else. In many ways it is what makes you distinctive. It must correlate with your most prized personal value. To determine your brand platform, review your list of brand standards and style characteristics and decide which of these you are most passionate about and have the courage to consistently ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.