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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
book

Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

by David McNally, Karl D Speak
September 2003
Intermediate to advanced
148 pages
3h 18m
English
Berrett-Koehler Publishers
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

The Power of Example

Some people live decades and never really achieve a lasting impact on the people around them. Some leave a lasting legacy based on just a few short years. The latter group has brands that stand the test of time, even though time itself is denied to them in any great amount.

An excellent example is Canadian Terry Fox, who was the subject of David's award-winning film, The Power Purpose. At the age of eighteen, he was diagnosed with bone cancer. His right leg was amputated six inches above the knee, and he spent a long time in the hospital in recovery and rehabilitation. While there, he was moved by the suffering he saw all around him—so moved that he decided to do something about it. Three years after losing his leg, he vowed ...

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Publisher Resources

ISBN: 1576752720