Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

Chapter 5. Personal Brand Framework—Defining Your Unique Brand

In the last three chapters, we've shown you what a personal brand is and how, based on its connection to your values and beliefs, it develops in the important relationships in your life. We've discussed the underlying need to be distinctive, relevant, and consistent in your approach to the relationships that develop around your brand. We've introduced the Personal Brand Dimensions Model, which shows you how roles, standards, and style fit together into a coherent whole. We've given you a way to align these external elements with your sense of purpose, vision, and values.Now it is time to put this knowledge to work designing and building a framework through which you can manage your ...