Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Copyright
Copyright © 2002, 2003 by David McNally and Karl D. Speak
Personal Brand Dimensions Model © 1989 Beyond Marketing Thought
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.
Berrett-Koehler Publishers, Inc. 235 Montgomery Street, Suite 650 San Francisco, CA 94104-2916 Tel: (415) 288-0260 ...
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