September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Our Life's Work
Most of us spend a large percentage of our time working. In fact, people relate so strongly to what they do that when they describe themselves, it is very often in terms of their work:
“I'm a doctor.”
“I'm a manager.”
“I'm in sales.”
“I'm a teacher.”
“I'm a housewife.”
“I run a small business.”
“I'm in business for myself.”
Whether you're salaried, work by the hour, own the enterprise, have a fancy title or not, the purpose of your work is to create value—for yourselves and for others—in both tangible and intangible ways. When you and your employer understand that purpose, an opportunity for dynamic synergy between your personal brand and their business brand is created.
In other words, when the values you stand for and the values ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.