Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd

The Look of a Personal Brand

To see how roles, standards, and style interrelate, consider the relationship between a parent and a child. There are billions of such relationships, each one unique, but most involve some common characteristics.

• Being a parent in the general sense suggests certain forms of competencies (abilities or skills) that come with the role: being a counselor, guide, caregiver, mentor, and so forth.

• When you tighten the focus to your own father or mother, that foundation of competencies supports a sense of specific standards (levels of performance) displayed by your particular parents. They had their own way of handling family time, setting rules, helping with homework, preparing meals, defining limits, providing discipline, ...