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Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd by Karl D Speak, David McNally

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Chapter 7. Personal Brand Strategies—Measuring and Strengthening Your Brand

Once you've identified and completed your brand manifesto and articulated a brand promise, you've established an excellent foundation for building a strong personal brand. But that effort will be significantly depleted unless you develop systematic ways to make sure that first, you are indeed making distinctive, relevant, and consistent connections to the important people in your life; and second, what you're delivering is truly valued by the other person in each relationship. That feedback, in turn, helps you further define your objectives, refine your strategies, and manage your actions.

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