September 2003
Intermediate to advanced
148 pages
3h 18m
English
book
Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
by David McNally, Karl D Speak
Content preview from Be Your Own Brand—A Breakthrough Formula for Standing Out from the Crowd
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Chapter 7. Personal Brand Strategies—Measuring and Strengthening Your Brand
Once you've identified and completed your brand manifesto and articulated a brand promise, you've established an excellent foundation for building a strong personal brand. But that effort will be significantly depleted unless you develop systematic ways to make sure that first, you are indeed making distinctive, relevant, and consistent connections to the important people in your life; and second, what you're delivering is truly valued by the other person in each relationship. That feedback, in turn, helps you further define your objectives, refine your strategies, and manage your actions.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.